These were the front two pages of The Guardian newspaper yesterday. It wasn’t a wrapper, as I first assumed, as the back two pages had normal newspaper articles.

The next page also looked like a front page, but the reverse of this page was numbered 4, so it was the third page.

Yes, the front two pages were labelled in small print as paid political advertising, but who paid the bill, and how much did it cost? It’s difficult to take this any other way than a huge endorsement of one federal party over the other. Postmedia could have refused to take the ad, or agreed only to place it further back in the paper. This was a choice. And I’d be as disappointed if it were an ad for the Liberals or any other party.

Deceptive, creepy and mercenary.