Cloudy with a chance of poutine

Environment and Climate Change Canada have added colour-coded weather alerts to their weather warning system, similar to what is used in the UK Met Office and many other jurisdictions.

The blurb on the WeatherCAN app explaining what the new alert systems means spoke to me as someone who once had to issue press releases saying the same thing over and over but still somehow make it original enough to catch some news desk jockey’s eye. Bravo!

Screenshot of page from a smartphone app that compares the new weather alert colour codes to making poutine. The ingredients for poutine are in the yellow watch category with the words "The ingredients are there. We may have poutine. Get ready to act", and the ingredients are combined in the red warning category with the words "The ingredients have come together. We are having poutine. Act now!"

Leave a Reply

Your email address will not be published. Required fields are marked *