My father always carried a notebook and pen in his shirt pocket, even after he retired. At the same time my parents were running their general store, he was also a partner (with his brother) in a garage and car dealership, and he delivered propane gas. There was a lot to keep track of.
I came across a tiny notebook of his the other day that I had never seen before. He had used it to record the sale and delivery of electrical appliances he made in 1958-59, when electricity first came to our area. Inside, in my father’s case-ignoring scrawl, are notes that seem to be for warranty purposes. My mother says he was busy for weeks as house by house was connected to the grid. He would hook up the televisions, install the aerial (I have a box of vintage cable hooks, if you need some!), and help everyone find the probably only one station available! He would explain how to set the dial on the washing machine and how to use the ice-less ice box.
My parents built both a new store and a house next to it in the early 1950s, both optimistically wired for the electricity that they expected to arrive some day. As the volts and watts inched closer through the neighbouring communities, my father was dreaming of the benefits for their store. They could get a new gas pump, so no more pumping by hand.They would be able to install better lighting, coolers and freezers. They had a gas generator to charge a bank of batteries in the store basement for a bit of lighting and to run a tiny freezer, but the generator was noisy and temperamental, so would not be missed.
They could also sell all the things a modern home owner would need: refrigerators, washing machines, televisions, radios, lamps, clocks, toasters, coffee makers, irons and kettles. Knowing my father, he was adding up the sales in his head all the time.
Unfortunately one of the local worthies wasn’t in favour of electricity. “It’s too expensive for people, they can’t afford it. We’ve always gotten along without it, we don’t need it,” he would say, and as this fellow was a Big Deal, Freeland was not going to get electricity. Ever. Or as long as he was alive.
Not one to be kept back from either progress or commerce, my father got up a petition and collected enough signatures to convince the electric company to put the lines through. My mother told me today that Mr. Big Deal was one of the first to sign up, of course! Pretty much everyone eventually hooked up to the electricity, though my parents continued to sell oil lamps, lamp wicks, and kerosene alongside the electrical items even into the 1970s, when they sold the store.
While the whole family would enjoy the televisions and radios and electric lights, and certainly there would also be improvements for both farmers and fishers, women probably derived the most benefit from rural electrification. No more cleaning and filling kerosene lamps or beating rugs. Refrigerators and freezers meant replacing the blood-pressure raising staples of salt meat and fish with healthier fresh and frozen options year round. The back-breaking labour of washing clothes would be eased with an automatic machine, and ironing became a breeze.
It was fun to look at all the familiar names in the notebook, see what they bought, and imagine the excitement when those televisions and washing machines first sprang to life. All of the people in the notebook have passed on, so I hope they’ll forgive me for publishing the serial numbers of their also long-gone Philco TVs and Firestone refrigerators for all to see.




